A year into the rebranding of Accora Village, the team at Ferguslea Properties opted to provide a refreshed site design to highlight the areas that were of most interest to the visitors the site. RKIL along with Deep Partners had identified a significant interest in the News and Events part of the site, was well as increasing traffic on mobile devices.
Implementation by RKIL
During the original implementation process, RKIL made use of its ICE (Infrastructure, Content, Experience) approach that allowed the updating of the user experience for the site, without the need to change the content or the infrastructure.
The new site got a streamlined menu structure, as well as a modified home page which increases the visual impact of the site, and allowed for selected call out boxes to focus attention on special pages. All of the existing content was reused, with no need to reformat or relink.