ENERGY STAR app in the App Store

RKIL has been working with the Office of Energy Efficiency at Natural Resources Canada for almost 20 years on the EnerGuide and ENERGY STAR programs, and that partnership has just taken an additional step with the release of the ENERGY STAR Most efficiency 2011 app into the Apple App Store.

The iPhone app allows users to find out them most efficient products from the Heat Pumps, Central Air Conditioners, Clothes Washers, Refrigerators and Televisions. The app works in both official languages.

Apple Attacks Google

The rivalry between previous allies Apple and Google took an interesting step with Apple's release of the iPhone 4s. The announcement of the hardware and new version of iOS was not the difference, Siri was. 

While Apple portrayed Siri as a personal assistant on the phone who could set reminders and make calls, Siri is also able to search the Web on a voice request. In fact, Apple's Siri page does not even mention search.

This is Apple's first step into mass search, and while it may use Google's search engine (along with Wolfram Alpha), it will remove the users view of Google's ads. A direct strike at the jugular for Google.

The Crawlers they are a changing

The RKIL site has been around using one form of technology or another since 1995, and it has always been interesting to look at the analytics for the site.

In the past few weeks, a significant change has taken place, a new web crawler has shown up. Baidu is a Chinese based search engine that now accounts for 20% of the crawler traffic.

Something is about to change.

Laptops vs Tablets is Like Theatre vs TV

It is pretty tought to visit a tech bloggers site these days without stepping into a debate slinging insults back and forth about whether or not the iPad will replace laptops.

Technology evolution follows similar cycles, we just have to find the right paradigm.

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Web Site for Accora Village

The team at Ferguslea Properties had developed a set of strategies for the rebranding of the Bayshore Community to a new approach with Accora Village. The brand team, led by Instinct and supported by Deep Partners, had developed a set of strategies which included improved service, updated facilities, and a greening initiative for environmental improvements.

To help support the new brand for the community, RKIL was asked to develop a web site that would support the new brand, and provide new assistance and information for the residents of the community.

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